I recently came across this flick and video from a Bushmills event I attended about a month back. The event marked the launch of Bushmills “Since Way Back” campaign featuring the owners of Boston based shop Bodega with the likes of actors Elijah Wood and musicians Bon Iver, Chromeo, and Theophilus London.
Look out for the BDGA guys on billboards (second pic.) throughout the city. Congrats on the success.